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Governor Backs Away From Previous Pledge To Avoid Negative Campaigning

Office of the Governor

Governor Pence says he‘s bracing for a fight in next year‘s reelection campaign -- and that means a U-turn away from a longstanding pledge to avoid going negative.

Pence publicly renounced negative campaigning in 1991, after coming under fire for the harsh tone of a losing congressional campaign the year before.

When he returned to politics in 2000 with a successful bid for Congress, he vowed to stick to a positive campaign, regardless of what his opponents did.

He’s done so since, including in his first campaign for governor.

At his reelection announcement Thursday, Pence served notice he‘ll no longer be bound by a nonaggression pledge.

"I've long believed that negative personal attacks have no place in public life, and I hope our opponents feel the same way," Pence said. "But elections are about choices. And Hoosiers deserve to know the records of those who would lead our state. If our opponents choose to talk about our record, we'll return the favor."

Pence wasted no time using the freedom he‘d given himself, accusing Democrats of a tax-and-spend philosophy when they were in power, and charging they‘re concealing a liberal special-interest agenda.

He says he‘s, in his words, "ready to take on" his opponents and present a clear choice.

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