Kathy Martin

Charlotte Tuggle / WBAA

Youth e-cigarette use is on the rise and state cessation programs are having to adapt their outreach. But, it’s unclear if existing anti-smoking campaigns can keep up with the trend.

In Clinton County, schoolchildren assemble for Red Ribbon Week, where a woman shows them one of the newest “drugs.” The “drug” in question is about the size of a pen, and it’s found increasingly in the hands of schoolkids.

“I’ve seen it at one of my baseball games before in Fishers.”

“And at Walmart, or not Walmart, but at like CVS.”