Jo Wade

Stan Jastrzebski / WBAA News

The Executive Director of the Indiana Tourism Association, Carrie Lambert, visited the Lafayette Area Friday while on a statewide tour of local tourism bureaus.

WBAA's Stan Jastrzebski met with Lambert and with Visit Lafayette-West Lafayette President Jo Wade at Wolf Park in Battle Ground to talk about what the local tourism push is doing well and what hurdles it faces from state and local leaders.

In a word: money.

Name change for Lafayette area agency

Sep 27, 2012

The Lafayette-West Lafayette Convention and Visitors Bureau has changed its name. The group is now Visit Lafayette-West Lafayette.

President Jo Wade says substituting the longer name with the word “visit” is an industry trend. She says it’s shorter, simpler and an easier to understand word for what their mission is.

The new Visit Lafayette-West Lafayette logo is on the group’s website, which will remain www.homeofpurdue.com.

WBAA's Mike Loizzo talks with Jo Wade, president of the Lafayette-West Lafayette Convention & Visitors Bureau, and Sara Erickson, social media specialist with the bureau, about things to do in and around Lafayette.

The CVB is hosting a tailgate party Tuesday, May 8th from 4-7 p.m. at the bureau, 301 Frontage Rd, Lafayette.